Once upon a time, building a profitable healthcare practice was simpler. The market was physician-focused, and a one-size-fits-all marketing approach sufficed. Physicians relied on their ability to provide solid healthcare, and patients naturally found their way to their practice.
Today, the landscape has shifted to a patient-driven and highly competitive market. Patients now go online to research practices and doctors before making appointments. To thrive in this environment, doctors must leverage digital marketing strategies to attract new patients and retain existing ones. However, the plethora of digital marketing options and the busy schedules of doctors can make it challenging to know where to start.
Here are eight proven digital marketing tips for doctors to help you book new patients effectively:
1. It All Starts with Your Website Design
Your website is often the first point of contact for potential patients. A well-designed, mobile-optimized website is crucial. Statistics show that 57% of people won’t recommend a business with a poorly designed mobile site, and 88% are less likely to return to a website after a bad experience. Ensure your website provides comprehensive information about your services, procedures, and contact details, helping to build trust with prospective patients.
2. Search Engine Optimization (SEO) for Local Searches
Local SEO is essential because healthcare is a local service. Patients prefer nearby doctors, and local SEO helps you get found by patients in your area. Focus on optimizing your website for local keywords, creating location-specific pages, and maintaining accurate and updated information on online directories like Healthgrades, WebMD, Yelp, and ZocDoc.
3. Content Marketing: The Engine for SEO
Content marketing bridges the gap between the healthcare industry and patients, making it more relatable and less intimidating. Creating valuable content such as blog articles, videos, and social media posts helps engage patients, build credibility, and establish trust in your practice. It also enhances your SEO efforts by showcasing your expertise and authority in the medical field.
4. Utilize Google Ads to Reach Appointment-Ready Patients
Google Ads allows you to target specific keywords and reach patients actively searching for treatments in your area. This targeted approach increases the likelihood of converting searchers into patients. For example, ads for “acne treatments in Texas” can help you attract patients looking for that specific service.
5. Invest in Quality Video Ads for OTT Advertising
With the rise of streaming platforms, investing in video ads for OTT (over-the-top) advertising is becoming increasingly important. OTT ads reach users on platforms like Hulu, Netflix, and Disney+, allowing you to target specific demographics and interests. This can significantly enhance your digital marketing efforts by reaching potential patients where they spend their time.
6. Grow Your Email List
Building an email list enables you to promote your practice to new patients and maintain contact with current ones. Email marketing is a cost-effective way to remind patients about appointments, annual checkups, and promote new services. Offer incentives like discounts or valuable content in exchange for email sign-ups to grow your list.
7. Consistent Video Content
Video content is a powerful tool for engaging potential and current patients. It can showcase your practice, introduce your team, and provide educational information. Videos help build trust and relatability, making your practice more appealing. Use simple video software tools to create patient testimonials, educational videos, team introductions, and FAQ videos.
8. Reputation SEO is Essential
Online reviews are a critical factor in a patient’s decision-making process. Ensure you have a system to generate and manage positive reviews on platforms like Google Business Profiles. Good reviews enhance your local SEO and build trust with potential patients. Implementing an automated reputation management system can help you consistently gather and showcase positive feedback.
Wrap Up
Digital marketing for doctors is continually evolving. To grow your practice, build credibility, and attract qualified patients, you must stay updated with marketing trends and implement strategies tailored to your practice. Test and optimize your campaigns to ensure they are effectively driving results.
For further assistance with these medical marketing strategies, consider booking a free video practice assessment with a healthcare marketing expert. They can provide personalized advice and support to help you succeed.
